It’s a search battleground out there. Each and every day, more and more people use the Web to seek out medical, health and healthcare related information. Your competing hospital down the road or top health insurance competitor across town knows this just as well as you do. In fact, your boss may be questioning why […]
This edition of People You Should Know features content marketing guru Russell Sparkman. I first came across Russell’s work when I was heavily involved in the world of organ donation for a past client. While doing some research, I discovered an excellent interactive educational site called The Gift of a Lifetime and learned that Russell, […]
I’m a really nice guy. Seriously. I preface with that tidbit because the subject of this post is not intended to cause any harm. It’s merely a lesson and case study in action. I’m a full believer in search engine optimization (SEO) and will be the first to acknowledge that there are tons of great […]
Digital Leap 