Current trends show that there are now over 19 million users on Twitter, up from 3.4 million last October. Twitter has gained incredible momentum as a key social media platform to say the least. The big question is whether new users are sticking around and using the site or visiting once and not returning after […]

Gone are the days of dreaded internships spent chasing down coffee for the boss, cleaning up after client meetings and spending hours on end next to the copier followed by additional hours feeding the shredder. CNET announced on Monday that Pizza Hut is actively seeking a paid intern to handle their tweets (@pizzahut). Apparently the […]

Tired of having to expend so much brain power and energy on crafty 140 character tweets? Struggling to find just the right combination of keywords and abbreviations to optimize your tweet’s “RT” potential? I mean, let’s be honest, 140 characters is a lot of work! Flutter hears your concerns. Forget microblogging, it’s time for nanoblogging. […]

Social media has opened a host of new opportunities for bands and musicians at all levels to connect on a personal level with fans. If you’re a band or musician, you should be on Twitter. There I said it. Having done PR/Marketing for a small indie label in the past, I can attest that there […]

I’m torn. I appreciate and understand the value of live tweeting events and conferences, but I bring to question the overall value at stake. Don’t get me wrong, I think there is incredible value to incorporating tweets around large national events such as the Inauguration where millions of people are looking for a channel to […]

We’ve all heard it. We all know it. Some may have forgotten it. The Grandma Test. It’s a pretty straightforward self-evaluation. Before you say, act, write or do something questionable, ask yourself – “Would Grandma approve?” Well, guess what? The Test still applies. In fact, on the social Web, the Grandma Test applies more than […]

Today’s post is a bit of a diversion from analysis and insight to more of an opinion rant. We’ve all seen it. A “w00t” here, a “w00t” there. Whether it’s in a tweet, a Facebook status update or just in a message to friends, the “w00t” is all too prevalent. For those that don’t know […]