Social media has opened a host of new opportunities for bands and musicians at all levels to connect on a personal level with fans. If you’re a band or musician, you should be on Twitter. There I said it. Having done PR/Marketing for a small indie label in the past, I can attest that there […]

I’m torn. I appreciate and understand the value of live tweeting events and conferences, but I bring to question the overall value at stake. Don’t get me wrong, I think there is incredible value to incorporating tweets around large national events such as the Inauguration where millions of people are looking for a channel to […]

We’ve all heard it. We all know it. Some may have forgotten it. The Grandma Test. It’s a pretty straightforward self-evaluation. Before you say, act, write or do something questionable, ask yourself – “Would Grandma approve?” Well, guess what? The Test still applies. In fact, on the social Web, the Grandma Test applies more than […]