Anyone with an interest in social media has by now heard about the blow up over the Motrin Moms commercial. For those that missed the boat, McNeil Consumer Health Care, the maker of Motrin, released a snarky ad that poked fun at Moms who merely use front slings as a fashion statement while positioning Motrin as […]
About a month ago, I finally had the opportunity to pick up a Flip camera for a client. Yes, jussssst a bit behind. After numerous posts from Lee Aase on the tool, it was time to give it a whirl. I dig it. Advantages? It’s small, compact, shoots decent quality, includes a zoom feature and […]
It’s all too often that I come across nonprofits scratching their heads, trying to figure out how to get their feet wet in social media with limited staff and a bare bones marketing budget. Looking for an easy way to communicate your organization’s mission? Recent statistics have shown that 63% of people are watching online […]
Digital Leap 