Storytelling Case Study – Stoop Sitting

In PR world, the notion of storytelling can seem intimidating as it often conveys a very complicated process. What I’ve always loved about storytelling is that at its core, simplicity is what drives the best narratives. The amazing part about humans is that everyone has a story. It may not seem like it on the […]

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Just A Guy Walking Across America?

You may still be soaking in the full double rainbow reactions of HungryBear or more likely, doubling over sideways from one of the many remixes around our favorite tourist but you should also be sure to check out the latest viral craze – “Guy Walks Across America.” 2,770 still frames and a 14 day road […]

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Make Your Mark On History – Life In A Day Project

This morning, I came across this post on ReadWriteWeb touting an upcoming YouTube project called Life In A Day. By now, you’ve probably heard about similar projects such as Flickr’s Project 365 which plays off the same crowdsourcing model to encourage users to submit a new photo each day throughout the calendar year. The New […]

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