I disappeared offline last week to head off to Glacier National Park (yes, I may have developed a tic from being unwired five days straight). Upon my return, it occurred to me that Flickr played a huge role in planning and researching my trip. With its huge user base, you can pretty much dig up […]

Earlier this year, YouTube stepped up its services by adding a analytical element called YouTube Insight. For any PR person, simple, effective analytics are a dream come true. Luckily, in the world of social media analytics are pretty refined and YouTube Insight helps put a bit more science behind marketing and tailoring online videos. After […]

I came across Common Craft a few months ago and quickly fell in love with the social media and application explanation videos they produce. It’s easy to assume that nearly anyone in the field of communications and beyond is now engaged in some form of social media in one way or another. The reality is that […]