Continuing on my storytelling kick from last week here… Last weekend I had the pleasure of seeing Ira Glass speak in Seattle about the history of This American Life and the masterful art of storytelling that goes behind each and every episode. Interestingly, one of the very first posts I did on this blog more […]

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Creativity. In the communications industry, “creativity” carries a wide array of meaning and interpretation. All too often, the word is aligned with designers and marketing specialists who are responsible for creating a fancy brand or dreaming up a viral PR/ad campaign. Dangerous. For […]

Today I had the honor of once again presenting a Webinar on Facebook for PR. With Facebook’s tools and features changing daily, it’s hard to keep on top of everything you can be doing to maximize use of the site as an engagement platform. I’ve embedded the presentation below for some good resource links. In […]