This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Yesterday, Mashable announced Ford’s plan to unveil the new Ford Explorer via a dedicated Facebook page. Typically, Ford would unveil a new design at the Detroit Auto Show but the team decided to capitalize on an opportunity to make their mark around a product […]

This morning, I came across this post on ReadWriteWeb touting an upcoming YouTube project called Life In A Day. By now, you’ve probably heard about similar projects such as Flickr’s Project 365 which plays off the same crowdsourcing model to encourage users to submit a new photo each day throughout the calendar year. The New […]

In part 1 of this series I posted about the core quality that I think serves as the foundation for someone to become an “influencer” – namely trust within their community. The next logical step is figuring out the best way to track these folks down. Every community has talkers, movers and shakers that drive […]

It’s late on a Thursday night. It’s been a long week. Then it happens…you have a flash of genius to create a stellar video for your company or client. You hire a PR firm to handle your messaging and coordinate the video shoot. Everyone shows up to the shoot on time, filming goes swimmingly and […]

Last week, I had the pleasure of presenting a social media strategy Webinar for the organ/tissue donation community as part of the Gift of Life Institute’s “social media bonanza” series. This week, I’ll be continuing the series with my colleague Lee Aase, Manager of Syndication and Social Media at Mayo Clinic, as we present on […]

I’ve posted about my active involvement with the organ/tissue donation community before and also about the community’s use of social media to encourage donor registrations. I’m always keeping an eye out for other states and countries that are trying new tactics to draw attention and educate the public about the issue. Recently,  Donate Life Minnesota […]

Next to relationship building and networking, one aspect of social media that I greatly appreciate is the way that it helps facilitate content creation regardless of skill level. Whether we’re talking about blogging platforms, social networks, photo or video sharing sites, the foundation for hosting and distributing content has been the anchor to engaging millions […]