More than two years ago, I published this post about YouTube annotations with an example of how some companies were putting the tool to use for creative storytelling. In short, annotations provide video producers with the ability to create “choose your own adventure” style videos that increase viewer engagement. This past weekend, Mashable featured a […]

Mashable recently featured a great post called 12 Fun Hacks for Getting More Out of YouTube. Glancing through the post, the fourth item mentioned about SynchTube jumped out at me. Simple and sweet, SynchTube enables anyone to create a live chat room around any YouTube video with up to 50 other people. iTechMax has done […]

In PR world, the notion of storytelling can seem intimidating as it often conveys a very complicated process. What I’ve always loved about storytelling is that at its core, simplicity is what drives the best narratives. The amazing part about humans is that everyone has a story. It may not seem like it on the […]