Hold your horses, this is not intended to be a breaking news post. If it was, I’d quickly receive a D- as a member of any crisis communications team.

A couple of weeks ago, Facebook announced the launch of their new and improved insights dashboard. Page admins are used to seeing a setup similar to the dashboard below:

When first launched, the dashboard above was a huge step forward but still presented a bit of a visual challenge for quick analysis. In addition, the dashboard was missing analytics around site referral domains as well as traffic analysis around different sections of your page.

Facebook stepped up big time in my book on this front. The new dashboard (accessed by admins at www.facebook.com/insights) is incredibly easy to navigate, more visually appealing and provides the following insight additions:

  • Single analytics dashboard for Facebook pages, applications, Websites integrating Facebook social plugins
  • Insights around referral traffic as well as tab views for your page
  • New demographics visualization (see below)
  • Ability to print and save visual graphs

From official Facebook Developer post

There are some additional benefits that you can read about on the official post linked to above. I really see these as key improvements to honing in on the type of content that will resonate best with your fans. Check it out!


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Join the conversation! 4 Comments

  1. Happy to see this rolled out, thanks for pointing out, Scott.

    May just be my excitement over more measurement but it seemingly loads faster as well.

    Reply
  2. Definitely. I can’t help but wonder when it will be due time for Twitter to roll out a similar feature housing deep insights.

    Reply
  3. [...] and every status update. Most importantly, continue learning, tweaking and improving by analyzing Facebook Insights- all the [...]

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About Scott Meis

SVP, Digital Content Strategy @ Weber Shandwick Seattle. Outdoors. Adventure. Travel. I dig the Foto.

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Facebook, Measurement

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