Hold your horses, this is not intended to be a breaking news post. If it was, I’d quickly receive a D- as a member of any crisis communications team.
When first launched, the dashboard above was a huge step forward but still presented a bit of a visual challenge for quick analysis. In addition, the dashboard was missing analytics around site referral domains as well as traffic analysis around different sections of your page.
Facebook stepped up big time in my book on this front. The new dashboard (accessed by admins at www.facebook.com/insights) is incredibly easy to navigate, more visually appealing and provides the following insight additions:
- Single analytics dashboard for Facebook pages, applications, Websites integrating Facebook social plugins
- Insights around referral traffic as well as tab views for your page
- New demographics visualization (see below)
- Ability to print and save visual graphs
There are some additional benefits that you can read about on the official post linked to above. I really see these as key improvements to honing in on the type of content that will resonate best with your fans. Check it out!