It’s a word we’ve all come to both love and hate. On the one hand, process organizes resources, drives efficiencies and keeps messaging consistent. On the other hand, process can cause routine and stifle creativity.
When things aren’t working, there is no worse reason to keep forcing a process simply because “it’s the way we’ve always done it.” Now more than ever, the world is thriving on bright young minds that are bringing a new host of skills and knowledge to help shape digital communications. Many of these individuals are used to working within a “trial by error” mindset as opposed to fitting squarely into a world of templates and checklists.
Is there risk in not embracing these fresh ideas and approaches to various communications processes? Absolutely. But as they say, with risk comes reward. Allow your team members to take a stab at a new strategy approach. Encourage those with innovative ideas to dive head first into trying an alternative measurement program. Foster and collaborate on a unique method for content development.
Process will ultimately follow with proven success but your window for action may be limited. Take action now. Develop process later.